Inaugurates first food court in Faridabad (Press Release)
Pyramid Saimira, India’s First Multinational Entertainment Company (NSE: PSTL, BSE: 532791 and SGX: XS0306488890), inaugurated its food court at SLF Mall in Indraprastha Colony, Faridabad, on December 10, 2007.
Speaking about the food court, Mr. P. S. Saminathan, Managing Director, Pyramid Saimira Theatre Limited, said, “We are extremely happy to inaugurate our food court in Faridabad, which marks a turning point in our food business. So far, we only had canteens catering to film going customers. Today, we are on the verge of becoming a full fledged food & restaurant business entity. There is a tremendous synergy between food and entertainment, and Pyramid Saimira plans to capitalise on it. Further, PSTL is present in about 450 towns and we rely on our foot fall, as well as multi-location advantage. We are also planning to inaugurate our screens here very shortly and we are sure that with this, SLF Mall will provide end-to-end entertainment & eating out solution to the local populace”.
Speaking about the food court, Mr. P. S. Saminathan, Managing Director, Pyramid Saimira Theatre Limited, said, “We are extremely happy to inaugurate our food court in Faridabad, which marks a turning point in our food business. So far, we only had canteens catering to film going customers. Today, we are on the verge of becoming a full fledged food & restaurant business entity. There is a tremendous synergy between food and entertainment, and Pyramid Saimira plans to capitalise on it. Further, PSTL is present in about 450 towns and we rely on our foot fall, as well as multi-location advantage. We are also planning to inaugurate our screens here very shortly and we are sure that with this, SLF Mall will provide end-to-end entertainment & eating out solution to the local populace”.
Commenting on the uniqueness of the Pyramid Saimira Food court, Mr. Alok Kumar, General Manager, Food & Beverage, Pyramid Saimira Theatre Limited, said, “Pyramid Saimira food court will focus more on food safety, hygiene and quality. We will ensure all our employees undergo regular medical tests. Processes for complete safety, including regular biological / micro biological tests etc. will be put in place. Saimira food court is a place, where one can get high quality and safe food, without compromising on taste.”To mark the inauguration of the food court, Pyramid Saimira has announced an exciting offer. Customers who run up a bill of Rs. 100 and more at the food court will get a free movie ticket, valid till March 2008. The offer will be open till December 31, 2007.
Recently, Pyramid Saimira acquired 51% in the Mumbai-based Dimples Cine Advertising & Dimples Cine Activations. The company also acquired Texas-based FunAsiA through its subsidiary; Pyramid Saimira Entertainment America, Inc., as well as an existing theatre and radio drive-time hours in Chicago and radio time in Houston.
About Pyramid Saimira Group:
Pyramid Saimira Group operates in over 4 countries. It is a holistic Indian Multinational Entertainment Company. It is present in film exhibition, film production, TV content production, film distribution, advertisement, media, Food & Beverages etc. It has over five Companies namely, Pyramid Saimira Productions International Limited, Pyramid Saimira Theatre Chain Malaysia., Sdn Bhd, Pyramid Saimira Entertainment Limited, Singapore, Pyramid Saimira Entertainment America, Inc., Saimira Realty Private Limited
Its group holding Company, Pyramid Saimira Theatre Limited, is publicly listed in National Stock Exchange (NSE: PSTL) and Bombay Stock Exchange (BSE: 532791).
In the exhibition sector, it has over 44 multiplexes with 703 screens across India, Malaysia, Singapore and North America. By 2010, the Group plans to operate 175 multiplexes with 2,000 screens in India alone. By its own estimates, Pyramid Saimira ranks as the world’s third largest cinema operator, based on its number of seats and admissions with nearly 4,35,000 seats as of October 2007.
About Pyramid Saimira Group:
Pyramid Saimira Group operates in over 4 countries. It is a holistic Indian Multinational Entertainment Company. It is present in film exhibition, film production, TV content production, film distribution, advertisement, media, Food & Beverages etc. It has over five Companies namely, Pyramid Saimira Productions International Limited, Pyramid Saimira Theatre Chain Malaysia., Sdn Bhd, Pyramid Saimira Entertainment Limited, Singapore, Pyramid Saimira Entertainment America, Inc., Saimira Realty Private Limited
Its group holding Company, Pyramid Saimira Theatre Limited, is publicly listed in National Stock Exchange (NSE: PSTL) and Bombay Stock Exchange (BSE: 532791).
In the exhibition sector, it has over 44 multiplexes with 703 screens across India, Malaysia, Singapore and North America. By 2010, the Group plans to operate 175 multiplexes with 2,000 screens in India alone. By its own estimates, Pyramid Saimira ranks as the world’s third largest cinema operator, based on its number of seats and admissions with nearly 4,35,000 seats as of October 2007.
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