IMPORTANCE OF BLOG

Three or four years ago, there was no such thing as a “blog;” but today blogs have become very influential components of the Internet, and their importance is growing exponentially. The word “blog” is a shortened form of “web log,” and it stands for a web site that keeps a log (much like a diary) of people’s thoughts, their actions, and their reactions to other people’s thoughts and actions. Today, there are millions of blogs on the Internet.

Blogs are great marketing, monitoring, conversing and learning tools that should be taken advantage of by individuals and businesses everywhere.
Blogs also can be used as tools for creating on-line communities of people interested in the same subjects – or in each other.

During the past four years, some blogs have become “news sources,” publishing stories like newspapers, radio stations and TV stations. Some of these blogs are very partisan, publishing highly “slanted” stories as if they were genuine news. People working for these blogs began to call themselves “reporters,” and some were even allowed into the White House Newsroom with nationally known reporters from the major networks.

Prior to blogs, content basically flowed one way in relation to the individual. Content was created and distributed by the few and then funneled down to the individual for consumption. While methods existed for individuals to distribute content, those methods were primarily direct distribution through email, letters, telephone or group distribution with a newsgroup or bulletin board.

The consumer is now a distributor (see Figure B). Blogs enable individuals to compete and participate in content creation and distribution and that participation is having a profound effect.
Pyramid saimira theatre limited, one of the world’s largest entertainment company understands the importance of blog. We post articles in 8 different languages – English, Tamil, Telugu, Hindi, Malayalam, Kannada, Gujarati and Marathi.

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