Sunday, December 9, 2007

Hollywood Box Office Analysis for the week of December 10th, 2007



(Courtesy: hollywood.com)


Disney’s Enchanted took the top spot once again at the North American box office this weekend, grossing $17 million, while the family dramedy This Christmas held onto its second place standing for the second week with $8.4 million.The weekend's only new wide release, the thriller Awake, starring Hayden Christensen and Jessica Alba, opened in fourth place with $6 million.Because of record summer revenue, business for the year is up, according to the Associated Press, with Hollywood taking in $8.7 billion domestically so far, a 4.7 percent increase from 2006. Factoring in higher ticket prices, though, actual movie attendance is just a fraction ahead of last year's."After the strength of the summer, we expected the fall would follow suit, and it just hasn't done that," Paul Dergarabedian, president of box-office tracker Media By Numbers told AP. "It's a good crop of films, but the marketplace just has not been able to rise above the levels we were hitting last year at this time."The Top 12 movies took in a total of $76.5 million for the weekend, down 5.75 percent from last year’s total of $81.2 million and down 49.26 percent from last weekend’s total of $150.6 million. The Top Three films at the box office this time last year: Warner Bros.’ Happy Feet, which stayed at No. 1 in its third week with $17.5 million in 3,804 theaters, averaging $4,612 per theater; Sony’s Casino Royale, which stayed in second place in its third week with $15.1 million in 3,386 theaters, averaging $4,463 per theater; and Buena Vista’s Déjà vu,which stayed in third place in its second week with $10.9 million in 3,108theaters, averaging $3,522 per theater.

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