Friday, May 2, 2008

Pyramid Saimira to release Rajni film ‘Kuselan’

Pyramid Saimira Entertainment Limited, Singapore, a wholly-owned subsidiary of Pyramid Saimira Group, the world’s fastest growing entertainment conglomerate, has bagged the rights of worldwide release with 11 years Intellectual Property Rights (IPR) of the much-awaited film ‘Kuselan’, starring Superstar Rajnikant, in both Tamil and Telugu for an undisclosed amount. The company plans to release the movie by the end of July 2008.Speaking on the development, P S Saminathan, group chairman, Pyramid Saimira Group, said, “We are extremely glad to have acquired all rights for Rajnikant’s forthcoming venture, ‘Kuselan’. We hope that ‘Kuselan’ strikes a perfect chord with the audience, as has most of his films in the past.”He added, “Rajnikant is the No. 1 star of India in popularity as well as collections. His market stretches across many countries and his opening is the highest. He has a solid fan base. His mass appeal is more humanistic in nature than a pure cinematic nature and therefore transcend a cross-section of generation and cross-generation of people.”Mukesh Mehta, distribution head of Pyramid Saimira Group, said, “We are extremely glad to associate with Seven Arts Films and Kavithalaya Group. Seven Arts Films is a reputed production house which has given successful story lines and Kavithalaya Group, promoted by K Balachandar, is an industry giant and veteran director who in fact introduced Rajnikant. Further, this film is co-produced in Telugu by Vyjanthi Movies, a reputed production house which has given blockbusters with almost all the film stars in the Telugu industry.”Pyramid Saimira had earlier distributed/exhibited ‘Sivaji - The Boss’ in Tamil Nadu, Andhra Pradesh, Karnataka, and Malaysia with 252 screens, 928 shows daily and 6.78 lakh seats and earned considerable collection.Pyramid Saimira distributes almost eight films a month on an average in Tamil, Telugu, Hindi, Kannada, Malayalam and many other languages. ‘Kuselan’ is being produced by Kavithalaya and Seven Arts Films in Tamil and Vyjanthi Movies and Seven Arts Films in Telugu. The film has Pasupathy, Meena, Nayantara, and Vadivelu also in the star cast in Tamil. The cast of the Telugu version includes Jagapathy Babu, Sunil, Meena and Nayantara. Young music director G V Prakash is composing music for both the movies. The film is a remake of the highly successful classic Malayalam movie, ‘Kadha Parayumbhol’, which had Mammootty in a special role.The Pyramid Saimira Group operates in six countries. It is a holistic Indian multinational entertainment company. It is present in film exhibition, film distribution, film production, TV content production, advertisement, gaming and animation, media, food & beverages and realty. It has around 14 group companies, namely Pyramid Saimira Theatre Ltd., Pyramid Saimira Production International Ltd., Pyramid Saimira Production Services Ltd., Saimira Access Technologies , Pyramid Saimira Theatre Chain Malaysia Sdn Bhd, Pyramid Saimira Entertainment Ltd - Singapore, Pyramid Saimira Entertainment America Inc., Saimira Realty Pvt Ltd, Dimples Cine Advertising Pvt Ltd, Aurona Technologies Ltd, Spize TV-UK, Saimira Premier Theatres Pvt Ltd, Saimira International Ltd - Singapore and Jiangsu Longzhe Pyramid Saimira Co Ltd - China.Its group holding company, Pyramid Saimira Theatre Limited, is publicly listed in the National Stock Exchange (NSE: PSTL) and Bombay Stock Exchange (BSE: 532791). In the exhibition sector, it has over 53 multiplexes with approximately 955 screens across India, Malaysia, Singapore and North America.By 2010, the group plans to operate 175 multiplexes with 2,000 screens in India alone. By its own estimates, Pyramid Saimira ranks as the world’s third largest cinema operator based on the number of seats and admissions with nearly 5,50,000 seats as of April 2008.

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